Objective of Hyundai Motor Group
Hyundai is developing a specialized Large Language Model (LLM) for use in a new infotainment operating system and AI voice assistant for their upcoming passenger cars.
Collaboration with Naver
Hyundai is partnering with Naver, often referred to as “the Google of South Korea,” to enhance their existing LLM model.
The aim is to overcome current LLM limitations, including the lack of access to important vehicle data, phone contacts, and driver settings.
Hybrid System Approach
Hyundai is working towards creating a ‘hybrid’ system that involves sending generic questions to AI chatbot providers like Naver for answers.
The goal is to improve the integration of AI into the vehicle system, making it more responsive and personalized.
Voice Assistant Integration
Hyundai plans to integrate location-intelligent AI voice assistants for navigational requests and its in-house developed voice assistant for vehicle functionality.
Mapbox collaboration is enabling voice commands for in-vehicle systems like climate control, windows, and music.
Navigation System Upgrade
An upcoming navigation system, expected in 2026, will not only improve basic navigation but also integrate popular external apps like OpenTable and TripAdvisor.
Leadership and Background
Chang-Hyeon Song, president of the New Transportation-as-a-Service (TaaS) Division, has a background at Apple and Microsoft and is the founder of Naver Labs.
His decision to leverage Naver’s research into LLMs is influenced by his experience and expertise.
SDx Strategy
Hyundai’s SDx strategy aims to transform all moving devices, fleets, and ecosystems into valuable assets through advanced software and AI.
This strategy is crucial for Hyundai’s transition to a fully autonomous future.
Infotainment System Platform
Hyundai plans to introduce a new infotainment system platform with an integrated AI assistant and offer an app marketplace to customers.
They are opening their API to third-party developers to encourage innovation and the development of applications using vehicle data.
Industry Trend and Reference
Hyundai references Mercedes-Benz and its MB.OS platform, highlighting the trend of connecting vehicles to the cloud and the Internet of Things (IoT).
App Marketplace and Initial Features
Initially, the app marketplace will offer services such as User-Based Insurance, leveraging the capabilities of vehicle data.
Hyundai emphasizes the importance of tightly integrating initial features with the vehicle for a seamless user experience.